Google Analytics is an awesome tool that businesses can use to track the traffic on the website, app, or other web-connected device such as a kiosk. After watching the first set of Google Analytics training videos (Google Analytics Fundamentals), I was under the impression that I knew everything that I needed to know. I know the about filtering, the different kinds of reporting, how to create an account, and how to create goals. What more is there to learn? After watching the new videos, I quickly learned the answer to that question was, “a lot.”
Learning the platform principals of Google Analytics gives users a greater understanding of the reports you are looking at, and understand how to look at all the data provided in various ways to see a comprehensive picture of what the data is telling you. Google Analytics has a lot of customization it can offer, and having the knowledge of how to customize it can greatly improve your user experience. I think that with the knowledge of both the fundamental and platform principal knowledge, users should be able to create and maintain a successful Google Analytics account.